On Twitter, you will post comments and tweets, retweet your favorites, and follow trends in your region. For example, on Instagram, you are likely to be sharing pictures, using filters, adding tags and locations, and searching for other users. Pay attention to how your feature usage varies between apps. Users stick to applications because they have irresistible features. Put yourself in your customers’ shoes by analyzing the features you enjoy from other, similar applications. To determine what signals indicate user value, here are two strategies: Be the user The point behind tracking active users is to make sure that the product or application is providing users continuing value. There are many different ways to define an active user, but the goal is always the same.
The most important decision in calculating active users is defining the criteria. While it might be of interest to know whether certain users are highly active, making this kind of miscount will make your calculations of active users incorrect.
The steps to compute active users can be deceptively simple, but can become complicated depending on how activity is defined. Monthly Active Users (MAU): The number of unique users that engage with your product within a 30-day window.Weekly Active Users (WAU): The number of unique users that interact with your product within a 7-day window.Daily Active Users (DAU): The number of unique users that interact with your product within a 24-hour window.Common time periods and their abbreviations include: All users who perform the activity criteria are counted over a set amount of time. For a website or application, activity could be defined as simply opening the site or app, require taking a specific action, or involves performing a certain number of actions. The criteria used to define a user as active will depend on the company and the product. Active user counts are a high level product metric to measure growth, churn, and product stickiness. The active users metric counts the number of unique users who engage with a web site or application within a particular period of time.